Social Signals
Search engine algorithms now consider social signals to determine relevancy and rank content. Knowing which social media channels drive the most traffic to your website is important.
Are LinkedIn and Twitter bringing in more traffic? You can boost your social signals by creating more content for these social networks. You can also find the answer of what would prevent data from appearing in a custom report?
Bounce Rates
Visitors only view one page of your website, which could indicate a problem in site architecture, site usability or content. You should ensure that your site is user-friendly and that the keywords driving traffic are relevant to your marketing goals.
Are the pages visitors land on adequately answering the questions in the search terms? Review the bounce rates of different pages to find out which pages require special attention.
Site Speed
Site speed is a known fact that affects search engine rankings. Google's Hummingbird update has made this even more apparent. Google understands that users expect websites to load quickly and penalizes slow-down sites.
Check your site speed reports to ensure your site performs at its best. Follow Google's Webmaster Guidelines.
SEO Ranking
An easy way to gauge the effectiveness of your SEO content strategy is to check your search ranking. An important aspect of SEO is increasing your brand's web presence. Therefore, analyze your search rankings for specific keyword phrases. Long-tail keywords are a better way to measure your online visibility.
Backlinks
You should see backlinks to your site increase as your content grows. But it is important to pay attention to their quality. It would help if you also looked at the domain authority of websites linking to your content. An analysis of the anchor text data can help you to understand how people see your brand. Once you have the details, it is possible to focus on creating content around these terms.
Indexed Pages
Are you sure that Google has indexed all of your web pages correctly? If Google discovers only 50 pages from 100 pages you have published, it could be a sign that your site structure needs to be corrected. This could be due to duplicate content or no links.
To see how many pages your website Google has indexed, type "site:" followed by your domain name in Google search.
Organic Conversions
To develop an effective SEO strategy, it is important to determine how many visitors convert. The definition of conversions can vary depending on the marketing goals. However, measuring conversion rates can help determine your content's effectiveness and whether you need to make improvements in calls to action. This will show you which keywords attract the most traffic.
Branded Keywords and Non-Branded Keywords
Although branded keywords are fine for attracting organic search traffic, you may need to include traffic from non-branded terms. Is your website rich enough in-depth, unique content that describes your brand? You can check the percentage of traffic that comes from non-branded keyword phrases. You should start creating content around these search terms if it is low.
Analyze your SEO by Keyword
You can also measure your SEO success using keywords. However, Google Analytics is not able to show you keyword data.
Search for keyword data in Acquisition > Campaigns > Natural Keywords.
First, you will notice that most organic keywords need to be provided. The secondary dimension can be improved by being a "landing page". This will break down the (not supplied). It will also show which page was clicked. However, it still needs to be more helpful.
We have a post on Secondary Dimensions in Google Analytics. If you are interested in learning more about them, please visit our centre, How to Get Deeper Insights by Using Secondary Dimensions in Google Analytics.
To access your keyword data, please visit a different Google product, but it's free - Google Search Console
