Easy Ways to Drive Social Media Traffic to Your Website

Marketing via social media is among the most flexible marketing methods that you can employ to accomplish many goals for marketing. One goal common to marketers is to redirect users from social media to their websites and, eventually, get more conversions.

If you're looking for a similar objective, this article is the perfect solution.

Here are a few of our most effective strategies to drive visitors from social media to your site.

Tailor Your Content According to the Social Media Platform

Each social media platform has its purpose and distinct audience. Therefore, you cannot always have the same content or a similar tone across these platforms.

It is essential to tailor your content to match your social media platforms. Here are some suggestions to help you create custom content to fit on the most popular social media platforms:

LinkedIn

We are aware that LinkedIn is a more professional social network. Therefore, you must maintain a style more professional than casual and post material that professionals will find helpful.

One of the simplest methods to accomplish this is to post an excerpt from your most recent blog posts and a hyperlink to drive traffic from social media to your site. It works at two levels. You engage your followers on LinkedIn with quality content and drive traffic to your social media pages to visit your blog's content.

Below is an example short but effective LinkedIn post where we've published an excerpt from our blog post with links to the blog post's original content.

Twitter

Twitter has a capacity of 280 characters in tweets. This means you must utilize the space to the maximum extent and create short and precise tweets.

Two of our most crucial tips that you can use for Twitter are:

• Make use of images in your tweets. Tweets that include images are more appealing and effective than tweets with text.
• Make it easier to shorten your Link URLs - To redirect users to your site, you'll have to include the link, but ensure that you make it shorter with an URL shortener. These links appear better and use the smallest space.

This is an instance of a tweet that employs each of these strategies.

Facebook

Facebook lets you create long and short posts for your page. But it's always best to make your postings to a minimum to avoid losing people's interest. It's also a good idea to include pictures or videos that clarify what you are trying to convey.

Keep the caption brief and concise. Make sure to include an easy-to-read and precise call-to-action using a short link to your site. This will allow you to drive high-quality online traffic to your site.

This is an illustration of the type of Facebook post that includes a brief caption, an engaging image, and a link that will drive users on social media to the brand's website.

Use Quizzes and Contests

Utilizing social media contests and quizzes is a tried-and-true method to increase participation and gain followers.

But did you realize that you can use these methods to drive visitors from social media to your site?

Well, you can. You can announce your contests using snapchat stories games or via social media. However, you must send people to your site (usually the website) to sign up.

Giveaways and contests offer enough incentive to encourage people to visit your site, fill out an application form, and participate.

You can also advertise the quiz in your stories or on social media; however, you must direct users to your website, where they can complete it and view the outcomes.

BuzzFeed has set up a completely separate Instagram account specifically for publishing quizzes. They've also launched their own Instagram Shop, allowing you to browse through all recent posts and URLs to the quizzes they have posted.

Also Read: Guide To Use Snapchat For Advertising