How to Create and Manage Custom Reports in Google Analytics?

Custom report is very crucial when it comes to analyze a site on Google analytics. It helps to analyze the success of a marketing campaign and also the performance of the site overall. But it is not that easy to create and manage a custom report on Google analytics. For example problems like what would prevent data from appearing in a custom report and other such things hinder the path of people to create a successful custom report. So if you are also finding problems with creating and managing your custom reports then here is a guide for you to manage this task successfully. By following this guide you can easily create successful custom reports for your business site without any issue.

What is a custom report in Google analytics?

A custom report gives an overview of your business site based on the metrics that you choose to prepare the report as per your requirement. A custom report for example hint you towards the source of traffic to your site, which kind of customers are visiting you. At the same time you can find the popularity of different pages of your site in this report. The biggest traffic source of your site and success of your marketing campaign everything can be tracked through custom report of a site. That is why it is considered very crucial for a business to prepare a custom report and manage it accordingly to see an overall performance of the site. That is the reason why you should also bother about the custom report of your business.

Steps to create a custom report on Google analytics platform

It is very easy to create a custom report on Google analytics for your site if you have an account with the same. Just explore through your Google analytics account. Now go to the view section. You can explore the reports section and focus on customization then custom report and finally to new custom report for creating the one for your business site. Now give a title or name to your report and choose the type of report you want like pie chart, tabular report or any other type. Select and create the metrics for your report along with dimensions and finally you are done by saving the report after setting metrics and dimensions.

This is how you can create a good custom report on Google analytics platform easily without making much fuss.

Google analytics account>>View>>>>reports>>customization>>custom report>>new custom report>>Title to report>>Type of report (make selection)>>define metrics and dimensions for your custom report>>save

Tips to manage a Google analytics custom report

There are different things that we can relate to managing a custom report like knowing popularity of different pages, finding major source of traffic to site, changing metrics of the report. All these things are possible by setting custom metrics, examining the site report for different pages etc. It is very easy to manage a custom report by visiting your Google analytics report and even a layman can follow the guidance given on the platform. Watching tutorial for the same can also make you effective in managing your custom report on Google analytics platform for your business site too.

Why it is important to create a custom report on Google analytics platform

Like said many times here creating custom reports on Google analytics is very important for a business site. When you are running a business it is very important to make subtle change in the business strategy by keeping the drawbacks in mind. For example you must have an idea about the rate of success that a marketing campaign giving you. At the same time there are different other things that must be analyzed about business through its site. All this is possible through custom report based on which you can make important changes in your business policies. So if you want to introduce the best business policies it is crucial to analyze your business site through a custom report after regular intervals of time.

Conclusion

So this is how you can create and manage custom reports in Google analytics. It is important that you develop these skills over the period of time and become able to create a custom report for your business site easily. There are people who fail to manage a custom report for their business like watching the popular pages of the site or such other things including tracing biggest source of traffic. As a result of which such business fail to flourish in the market owing to poor marketing policies. It is important to keep on changing your strategies in business to stay in the competition always. That is possible when you are having an overview of your strengths and weakness that custom reports gives to a business on Google analytics platform.